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Digital marketing is the application of marketing strategies in digital media. All the technologies of the offline world are imitated and transformed in the new world, the online world. New qualities are emerging in the digital realm: immediacy, penetration in social networks, and tools that allow true measurement. Two cases are known:
The first is based on Web 1.0, as used by traditional media. Its main feature is that users cannot communicate and expose. Only the company can control what is published about it.
With Web 2.0, the possibility of sharing information easily was born, thanks to social networks and new information technologies that allow the almost instantaneous exchange of previously impossible pieces, such as videos, graphics, etc. The Internet began to be used as a means of searching for information and as a community, maintaining permanent relationships and feedback with users worldwide.
In this new field, the second instance of digital marketing was developed as users were free to talk about the brand. They have a very important power that before was only allowed to the media: opinion.
This is why digital strategies must include all relevant spaces for targeted interactions, seeking to influence opinions and opinions, improving search engine results, and analyzing the information provided by these media to optimize the performance of the actions performed.
If from the beginning it is clear to you that you need a complete solution accompanied by a brand strategy that you want to build or revise, you are in the right place with the right team.